In this article we’ll talk about the main concepts of Sitecore, describing how data is organized and how each page is presented.
Neste artigo abordaremos os principais conceitos do Sitecore, descrevendo como são organizados os dados e a apresentação de cada página.
As I argued in a previous post on visit scoring and engagement value, a marketer’s ability to determine the value of a visit to the website is critical to effectively managing online marketing and promotions, but creating a model that accurately assigns an engagement value to specific content or actions is damnably difficult. [...]
The ability to target specific audiences with customized engagement plans is one of the best features of Sitecore’s DMS. While we have examined many ways that digital marketers can gather actionable data from their own website using the DMS (user personas, A/B testing, etc.) there is a rich source of relevant [...]
Big Data and government: what’s already being done
Government entities and intergovernmental organizations have already begun to use Big Data to guide their activities, as evidenced by the work of the UN’s Global Pulse initiative, which was launched in response to the need for more timely information to track and monitor the impacts of socio-economic [...]
Most often, when talking about business benefits of “going to the cloud,” the benefits cited centre around IT-focussed benefits and for good reason. The cost savings in infrastructure and the ability to reallocate head count to more value-added functions have the potential to be large indeed. However, there are end-user benefits to certain [...]
Despite our extensive experience on the Sitecore platform, we are still finding new and exciting ways to create customized experiences for our clients. We recently had a client whose content authors required access to the change template functionality in the content editor Configure ribbon (on a related note: looking to give your content authors an early Christmas [...]
The Power of Engagement Value
Not all visits to a website are of equal value; marketers know this. Often they use conversion metrics to assess the value of visitors to the site delivered by a specific campaign, but this is a very all or nothing metric – it allocates no value to a [...]
If you do a quick search for higher education and Big Data, the majority of the results will focus on how institutions are analyzing these massive data sets as a way of personalizing the student experience, course offerings, instruction methods, etc., but you’ll find little on how this new phenomenon can help in refining an [...]
Anybody who has ever done a production launch of an application knows three things:
there are a lot of variables at play Inevitably the law of averages catches up to you Something pretty much always goes wrong.
Whether you are launching something internally or externally, these three things will apply; a Sitecore launch [...]
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