As part of the Customer Engagement Platform, Sitecore’s Digital Marketing System (DMS) presents various tools to enhance content personalization within a website.
For this purpose, Sitecore enables the concept of Predictive Personalization. A visitor’s behavior in the website is analyzed and mapped to predefined patterns. Following this mapping, personalization rules can be [...]
Fantastic user experiences have moved beyond the realm of the “nice to have.” They’re now key differentiators for the products offered by many industries, vital to the successful adoption of solutions for Enterprise Content Management systems and essential for websites looking to improve conversion rates.
non-linear creations is proud to be sponsoring UXCamp [...]
So let’s start at the beginning: what is web content strategy?
Web content strategy is about making sure everything that is on your website needs to be there. It’s ensuring that the content is relevant, timely, and concise.
With all the options that people have to find information on the web, they won’t waste time [...]
Coca-Cola ou Chanel sont des noms connus de tous, au-delà de toute variation linguistique. C’est leur statut de « marque déposée » qui leur confère cette reconnaissance universelle. Mais vous ne pourrez jamais restreindre votre vocabulaire marketing au seul nom de marque, que vous gériez le site internet de Microsoft ou celui d’une start-up…
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It’s that time of year, folks. A gentle blanket of snow covers the ground; families gather together to share laughs and create memories; and bloggers trot out their predictions for 2011.
While the crew at NLC would never claim to be clairvoyant, we certainly get excited at the thought of what’s possible. So rather than [...]
(In Picture: Eric Gales, President of Microsoft Canada with NLC Senior Executives)
Congratulations NLC Team for winning two of the most prestigious Microsoft Impact Awards at the 2010 Microsoft Partner Network IMPACT Awards – Microsoft’s Choice Partner of the Year Award and Microsoft’s Marketing Innovation Award.
“Our annual IMPACT [...]
