Last week, Google announced what has been described as the most significant change in Google Adwords since the advent of the auction. The three key components of the change:
Advertisers will run one campaign across all devices – tablets, mobile, desktop Bids can be increased or decreased based on a number of variables [...]
These days more people search for businesses online than anywhere else so it’s important to make sure that your prospects can find your business. In fact, research shows that 97 per cent of people do their research online before making their buying decision.
Listing your business with Google Places is a great way to [...]
The momentum of SharePoint has taken the world by storm, and with the launch of SharePoint 2010, its impact on enterprise organizations is only continuing to increase.
50% of The Year’s 10 Best Intranets from the Nielsen Norman Group Intranet Design Annual 2009 ran on the SharePoint platform (Nielsen Norman Group). The capabilities of [...]
The highly-regarded (and rightfully so) Todd Defren is in the midst of a series of blog posts exploring ethical issues in social media for business. That he’s doing the series at all is a testament to Todd’s leadership in this area; he’s openly discussing many grey-area issues that he and his team [...]
On October 8, 2009, Microsoft & NLC hosted a seminar on the importance of Enterprise Search within all organizations. Over 30 people attended this seminar to better understand how they could make search a priority within their business. With the exploding volume of diverse content in today’s workplace, employees are finding it increasingly difficult to [...]
It’s that time of year again! If you don’t already have your ticket, you can still get a ticket for SES Toronto 2009 in time for Monday.
Here’s 4 great reasons to attend SES this year:
Learn New Things
One of the primary good reasons for attending SES [...]
Sometimes, when a client is speaking with us about social marketing, we get the question, “which one (network) should I use – facebook? twitter?”. And the answer of course is, “it depends”.
Which network you choose should depend entirely on who you are trying to reach and what you are trying to achieve. Don’t use [...]
On May 14th, join NLC at Canada’s Social Media for Government conference, where I’ll be giving a 3 hour workshop on “Developing A Social Media Strategy: How To Balance Internal Needs With External Expectations“.
The Social Media for Government Conference, given by the Advanced Learning Institute, runs from May 11 through May [...]
April 20, 2009
non~linear creations announced today that Sue Smith has joined the company in the newly created position of VP, Western Region. Ms. Smith will be responsible for building and executing channel management, business development and sales strategies to capitalize on NLC’s growing market share in the western region of [...]
Search marketing isn’t just about website optimization and paid search campaigns. To really know if your efforts are paying off, you need to test, measure and refine. Continuously.
Search analytics provides insight about your visitors, customers and those who “got away”. And produces hard evidence of ROI, or ROI improvement, which demonstrates the value of [...]
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