These days more people search for businesses online than anywhere else so it’s important to make sure that your prospects can find your business. In fact, research shows that 97 per cent of people do their research online before making their buying decision.
Listing your business with Google Places is a great way to connect [...]
One of the first challenges when thinking about organic search engine optimization for your web site is to put yourself in the minds of searchers. While you and I both know that you have a cornucopia of important and fascinating information about your company and/or product and you want to tell people all about [...]
Coca-Cola, Chanel and other famous registered trademarks are supposedly universally recognized, beyond any linguistic nuances. In fact, brands are pretty much the only universal words. But whether you manage Microsoft’s or a start-ups website, your marketing vocabulary can’t be limited exclusively to the brand name.
By choosing a language, you have made your first internet [...]
Coca-Cola ou Chanel sont des noms connus de tous, au-delà de toute variation linguistique. C’est leur statut de « marque déposée » qui leur confère cette reconnaissance universelle. Mais vous ne pourrez jamais restreindre votre vocabulaire marketing au seul nom de marque, que vous gériez le site internet de Microsoft ou celui d’une start-up…
[...]
The momentum of SharePoint has taken the world by storm, and with the launch of SharePoint 2010, its impact on enterprise organizations is only continuing to increase.
50% of The Year’s 10 Best Intranets from the Nielsen Norman Group Intranet Design Annual 2009 ran on the SharePoint platform (Nielsen Norman Group). The capabilities of [...]
The highly-regarded (and rightfully so) Todd Defren is in the midst of a series of blog posts exploring ethical issues in social media for business. That he’s doing the series at all is a testament to Todd’s leadership in this area; he’s openly discussing many grey-area issues that he and his team have [...]
On October 8, 2009, Microsoft & NLC hosted a seminar on the importance of Enterprise Search within all organizations. Over 30 people attended this seminar to better understand how they could make search a priority within their business. With the exploding volume of diverse content in today’s workplace, employees are finding it increasingly difficult to [...]
It’s that time of year again! If you don’t already have your ticket, you can still get a ticket for SES Toronto 2009 in time for Monday.
Here’s 4 great reasons to attend SES this year:
Learn New Things
One of the primary good reasons for attending SES is to [...]
Sometimes, when a client is speaking with us about social marketing, we get the question, “which one (network) should I use – facebook? twitter?”. And the answer of course is, “it depends”.
Which network you choose should depend entirely on who you are trying to reach and what you are trying to achieve. Don’t use [...]
On May 14th, join NLC at Canada’s Social Media for Government conference, where I’ll be giving a 3 hour workshop on “Developing A Social Media Strategy: How To Balance Internal Needs With External Expectations“.
The Social Media for Government Conference, given by the Advanced Learning Institute, runs from May 11 through May 14 [...]
