If you have been following our special B2B blogging series, you have either recently started or restarted writing on a company blog and have written some content that you are excited to share with your community. Because great content is only as effective as the readers who enjoy and share it, finding an [...]
By John Revay and Shawn Crabtree
With its omnipresent reputation in today’s technology landscape, very few conversations fail to address the capability of “going to the cloud;” ecommerce is no exception to this rule. While there are definitive benefits to incorporating cloud computing with your online store, there are multiple integration considerations that should be [...]
If you’re reading this article, it’s likely that someone at your company, possibly you, has been keeping up with the great content marketing revolution of 2013 and have decided that the company needs a blog. Or perhaps your company is already ahead of the blogging curve but the challenge of generating new topics is keeping [...]
Few topics in recent memory have been hyped as much as Big Data. For some, they believe it holds the promise of revolutionizing business as we know it and offers the key to future prosperity. Jeff Kelly, principal analyst from Wikibon, is on record as saying: “We have been doing research around big data [...]
I’ve had the good fortune of talking to a few university and college classes about what it takes to build a career in digital marketing lately. Since it’s the time of year when students are starting to plan for next year – be it as newly-minted workforce participants or as they advance their studies – [...]
There are jobs in the jobless recovery – and skilled developers of any flavor rarely spend much time in the unemployment line. But I think this consistent demand obscures a deeply significant shift in that the market for developer skills. The future will be owned by those who can effectively optimize products and platforms to [...]
NLC President Shannon Ryan recently participated in a debate over cloud computing hosted by CDN – Computer Dealer News. Shannon went head-to-head (virtually) with Patrick Power, Practice Manager for the Advanced Solutions division of Acrodex.
The two talked about a range of topics including cloud business models, the different benefits of going to the [...]
So let’s start at the beginning: what is web content strategy?
Web content strategy is about making sure everything that is on your website needs to be there. It’s ensuring that the content is relevant, timely, and concise.
With all the options that people have to find information on the web, they won’t waste time [...]
It’s that time of year, folks. A gentle blanket of snow covers the ground; families gather together to share laughs and create memories; and bloggers trot out their predictions for 2011.
While the crew at NLC would never claim to be clairvoyant, we certainly get excited at the thought of what’s possible. So rather than [...]
“Exceptionally informative, tremendously valuable strategic thinking balanced with pragmatism and good humor. Shannon and Randy brought the subject matter of Gathering Customer Intelligence down to Earth to make it actionable while keeping the audience’s eyes on where we should be going long term.” Matt Schuttloffel, Vice President, Systems and Technology – National Wildlife Federation.
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