I’ve had the good fortune of talking to a few university and college classes about what it takes to build a career in digital marketing lately. Since it’s the time of year when students are starting to plan for next year – be it as newly-minted workforce participants or as they advance their studies – [...]
There are jobs in the jobless recovery – and skilled developers of any flavor rarely spend much time in the unemployment line. But I think this consistent demand obscures a deeply significant shift in that the market for developer skills. The future will be owned by those who can effectively optimize products and platforms to [...]
NLC President Shannon Ryan recently participated in a debate over cloud computing hosted by CDN – Computer Dealer News. Shannon went head-to-head (virtually) with Patrick Power, Practice Manager for the Advanced Solutions division of Acrodex.
The two talked about a range of topics including cloud business models, the different benefits of going to [...]
So let’s start at the beginning: what is web content strategy?
Web content strategy is about making sure everything that is on your website needs to be there. It’s ensuring that the content is relevant, timely, and concise.
With all the options that people have to find information on the web, they won’t waste time [...]
It’s that time of year, folks. A gentle blanket of snow covers the ground; families gather together to share laughs and create memories; and bloggers trot out their predictions for 2011.
While the crew at NLC would never claim to be clairvoyant, we certainly get excited at the thought of what’s possible. So rather than [...]
“Exceptionally informative, tremendously valuable strategic thinking balanced with pragmatism and good humor. Shannon and Randy brought the subject matter of Gathering Customer Intelligence down to Earth to make it actionable while keeping the audience’s eyes on where we should be going long term.” Matt Schuttloffel, Vice President, Systems and Technology – National Wildlife Federation.
(In Picture: Eric Gales, President of Microsoft Canada with NLC Senior Executives)
Congratulations NLC Team for winning two of the most prestigious Microsoft Impact Awards at the 2010 Microsoft Partner Network IMPACT Awards – Microsoft’s Choice Partner of the Year Award and Microsoft’s Marketing Innovation Award.
The International Association of Business Communicators (IABC) Ottawa chapter and non-linear creations are pleased to present Social Media for Communicators – From tagging to tweeting and all stops in between.
At this point it’s pretty clear that social media isn’t going anywhere; it’s time to learn more about them and how they [...]
NLC co -founders Shannon Ryan and Randy Woods will be speaking at the upcoming Gilbane Content Management Conference 2010 in San Francisco.
The conference, running from May 18-20, 2010, covers a number of topics including web technologies, content management, and collaboration tools.
Shannon Ryan will be presenting during the keynote in [...]
“We need a blog!” “We should be on Facebook!” Far too often, these are the first words that set an organization barreling down the road to participation in social media whether or not they’re actually ready. By focusing on the tools instead of the underlying strategy, many organizations have stumbled out of the social gate [...]
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