As part of the Customer Engagement Platform, Sitecore’s Digital Marketing System (DMS) presents various tools to enhance content personalization within a website.
For this purpose, Sitecore enables the concept of Predictive Personalization. A visitor’s behavior in the website is analyzed and mapped to predefined patterns. Following this mapping, personalization rules can be [...]
In part 1 of this series Introduction to Sitecore Parameter Templates: Making Sublayout configuration more intuitive we looked at the advantages of using Parameter Templates.
In part 2 of this series Introduction to [...]
The NLC development team knows a lot of people new to Sitecore parameter templates can find them a little challenging. This is the first in a series of posts designed to help make them a little more intuitive.
Sitecore’s sublayouts and Page Editor interface offer some out-of-the-box configuration options which allow content authors to alter [...]
There are jobs in the jobless recovery – and skilled developers of any flavor rarely spend much time in the unemployment line. But I think this consistent demand obscures a deeply significant shift in that the market for developer skills. The future will be owned by those who can effectively optimize products and platforms to [...]
So let’s start at the beginning: what is web content strategy?
Web content strategy is about making sure everything that is on your website needs to be there. It’s ensuring that the content is relevant, timely, and concise.
With all the options that people have to find information on the web, they won’t waste time [...]
