As part of the Customer Engagement Platform, Sitecore’s Digital Marketing System (DMS) presents various tools to enhance content personalization within a website.
For this purpose, Sitecore enables the concept of Predictive Personalization. A visitor’s behavior in the website is analyzed and mapped to predefined patterns. Following this mapping, personalization rules can be [...]
In the opening posts of this series I shared many guidelines for sizing Sitecore CEP data based on intended usage of the capabilities of the system. Two additional factors must be considered. First, your organization’s need for high availability, disaster recovery and backup will easily multiply the overall storage requirements. Finally, the anticipated growth trajectory [...]
In the opening post of this series I shared basic sizing guidelines for Sitecore CEP, but if your organization intends to fully leverage the capabilities of CEP you will also need to consider the impacts of goals, conversions and events.
Goals, Campaigns and Page Events
The PageEvents table holds a record of all page [...]
The Sitecore Customer Engagement Platform (CEP) provides rich capabilities that can transform the way you engage with your customers online. The technical foundation to that capability is Sitecore’s ability to capture and store visitor behavior. Planning for the storage of this invaluable data should be top of mind for any Sitecore architect.
At first glance [...]
Marketing automation tools and website personalization can transform your site from a source of static information into a two-way conversation with your users. But as in any real-world conversation you need to follow the social ground rules or risk alienating your users.
Don’t be “that guy” (or gal)
You know the one: the stranger on [...]
In part 1 of this series Introduction to Sitecore Parameter Templates: Making Sublayout configuration more intuitive we looked at the advantages of using Parameter Templates.
In part 2 of this series Introduction to [...]
In part 1 of this series Introduction to Sitecore Parameter Templates: Making sublayout configuration more intuitive we looked at the advantages of using parameter templates
For the context of this article I will be working on a simple online department store, with multiple departments.
The NLC development team knows a lot of people new to Sitecore parameter templates can find them a little challenging. This is the first in a series of posts designed to help make them a little more intuitive.
Sitecore’s sublayouts and Page Editor interface offer some out-of-the-box configuration options which allow content authors to alter [...]
There are jobs in the jobless recovery – and skilled developers of any flavor rarely spend much time in the unemployment line. But I think this consistent demand obscures a deeply significant shift in that the market for developer skills. The future will be owned by those who can effectively optimize products and platforms to [...]
So let’s start at the beginning: what is web content strategy?
Web content strategy is about making sure everything that is on your website needs to be there. It’s ensuring that the content is relevant, timely, and concise.
With all the options that people have to find information on the web, they won’t waste time [...]
Latest posts
- Sitecore Workflow Security: A Simple Walkthrough
- Personalization with Profiles and Pattern Cards in Sitecore DMS
- Database Sizing for the Sitecore Customer Engagement Platform – Part 3
- Database Sizing for the Sitecore Customer Engagement Platform – Part 2
- Database Sizing for the Sitecore Customer Engagement Platform
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