How do you know which marketing metrics matter in a multi-channel world? nonlinear CEO Shannon Ryan and nonlinear digital VP Molly Anglin tackled the topic during this 30 minute webinar.
Dirty data is a factor that we must account for if we hope to reap the benefits of data driven decision making. In a previous post I described a scenario where data from Sitecore DMS, CRM and the finance system could be used to investigate shopping cart abandonment. Simple errors in the [...]
By now every marketer has heard the horrible news: Google has decided to stop sharing with us the search terms that are driving visits to our websites. There has been much wailing and gnashing of teeth, particularly among SEO consultants, due to the fact that this move cuts to the heart of their [...]
As I argued in a previous post on visit scoring and engagement value, a marketer’s ability to determine the value of a visit to the website is critical to effectively managing online marketing and promotions, but creating a model that accurately assigns an engagement value to specific content or actions is damnably difficult. [...]
The ability to target specific audiences with customized engagement plans is one of the best features of Sitecore’s DMS. While we have examined many ways that digital marketers can gather actionable data from their own website using the DMS (user personas, A/B testing, etc.) there is a rich source of relevant [...]
Big Data and government: what’s already being done
Government entities and intergovernmental organizations have already begun to use Big Data to guide their activities, as evidenced by the work of the UN’s Global Pulse initiative, which was launched in response to the need for more timely information to track and monitor the impacts of socio-economic [...]
The Power of Engagement Value
Not all visits to a website are of equal value; marketers know this. Often they use conversion metrics to assess the value of visitors to the site delivered by a specific campaign, but this is a very all or nothing metric – it allocates no value to a [...]
If you do a quick search for higher education and Big Data, the majority of the results will focus on how institutions are analyzing these massive data sets as a way of personalizing the student experience, course offerings, instruction methods, etc., but you’ll find little on how this new phenomenon can help in refining an [...]
The most popular Big Data case studies: HP using it to identify high value employees at risk of quitting or Chase identifying customers about to jump ship for another bank, evoke justifiable excitement from companies in every industry.
The catch is that most organizations lack the skilled people needed to tap into this potential. The [...]
We have been looking at the preliminary steps when considering a foray into Big Data, outlining what it is, who should be using it and how to prepare. Once these questions have been answered, it is time to create a detailed plan that will guide you along your data [...]
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