If you’ve been to a conference, kept up to date on your RSS feeds or otherwise remained connected to the digital marketing landscape over the past several months – or if you’ve been tasked with researching a new content management platform for your company – you’ve undoubtedly seen a whole new bevy of acronyms pop [...]
Few sectors stand to benefit from the effective use of customer experience management technologies as much as associations, NGOs and non-profit organizations. The importance of optimizing the online channel has never been more important for these groups – and new CXM technologies, including Sitecore CEP, make this a possibility in a way [...]
Hot on the heels of our sitdown with new Nonlinear Enterprise President Daniel Roberge, we caught up with Allison Simpkins, President of Nonlinear Digital, to learn more about her plans and what the creation of Nonlinear Digital means for clients facing the challenges of a data-driven, multi-channel digital universe.
In the opening posts of this series I shared many guidelines for sizing Sitecore CEP data based on intended usage of the capabilities of the system. Two additional factors must be considered. First, your organization’s need for high availability, disaster recovery and backup will easily multiply the overall storage requirements. Finally, the anticipated growth [...]
In the opening post of this series I shared basic sizing guidelines for Sitecore CEP, but if your organization intends to fully leverage the capabilities of CEP you will also need to consider the impacts of goals, conversions and events.
The Sitecore Customer Engagement Platform (CEP) provides rich capabilities that can transform the way you engage with your customers online. The technical foundation to that capability is Sitecore’s ability to capture and store visitor behavior. Planning for the storage of this invaluable data should be top of mind for any Sitecore architect.
At first glance [...]
If you’re involved or interested in social media at all, you’ve likely caught wind of the maelstrom of outrage surrounding recent changes to the Klout algorithm. If you missed the melee, here’s a brief synopsis.
Klout is a company dedicated to measuring social media influence. They use a proprietary algorithm to calculate a score (called [...]
Google recently unveiled a new version of Google Analytics – Google Analytics Premium, a paid version of its popular analytics suite developed with the enterprise in mind.
As your online business grows, you need more insight into your data to make decisions. Google Analytics premium edition brings the full, unfiltered power of analytics, coupled with [...]
(In Picture: Eric Gales, President of Microsoft Canada with NLC Senior Executives)
Congratulations NLC Team for winning two of the most prestigious Microsoft Impact Awards at the 2010 Microsoft Partner Network IMPACT Awards – Microsoft’s Choice Partner of the Year Award and Microsoft’s Marketing Innovation Award.
A well-deployed content management solution makes publishing content simple and ensures appropriate approvals take place. But it will not generate effective content for that, you rely on your content contributors. Use the new CMS project as an opportunity to lift the bar for website success.
The Usual Definition of “Successful” CMS Deployment
After months of [...]
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