How much is poor search costing your business?
Most websites have search engines. Many actually make life harder for visitors. As analyst Gerry McGovern noted recently: “The quality of search on many websites is awful. Most organizations would simply not countenance having their reception area in the mess that their search engine is in. Yet far more people pass through their search engine every day than through their reception.”
When presented with a content-rich website, a significant portion of users will immediately turn to the search engine to seek out desired content. If the search-term used is vague or misspelled, users can be presented with disappointing results: a list of irrelevant content or in some cases, no results at all. Website users are a fickle bunch; if their search is unsuccessful, they will abandon the process and the site altogether.
During this executive briefing, Microsoft and non~linear creations discussed best practices of sites that now meet users’ expectations, yield relevant search results and offer visitors a more dynamic interface that keeps them engaged longer and increases revenue potential. We also focused on user friendly approaches to presenting complex search results from image previews of results, highlighted photo galleries, and integrated video players.
To see the powerpoint deck – click here.
